Insights
Google Ads for real estate teams
A cautious guide to paid search for agents who already have a tracking plan.
Paid search for real estate is easy to waste. Broad keywords like homes for sale burn budget. Geo and listing-type modifiers keep the clicks closer to intent.
Do not run ads until call and form tracking work. Otherwise you are buying noise.
Landing pages should match the ad. A Palisade farm ad should not drop people on a generic team homepage.
Ads are an add-on quote, not part of the $850 plan. The monthly SEO plans stay focused on organic and the profile.
None of these notes invent a client result. They are process notes you can use whether you hire Nick Perry Digital or not.